| Demand Gen Program Design & Execution If your marketing has been brand-focused, it's time to add demand generation to the mix. And in order to do that properly, you'll need to develop some key data points: raw leads to fill the pipeline; qualified leads to push to sales; lead to opportunity conversion ratio; lead to customer ratio; cost per lead, etc. We'll create an integrated plan to achieve your quota, including negotiating lead guarantees to ensure your expenses are in-line with your cost structure. Then we'll execute against that plan ... creating content, developing calls-to-action, recruiting speakers, managing production and delivering a finished product that generates the results you've committed to achieving. "As an on-demand software company, meeting our cost per customer acquisition target is critical. Left Brain has developed a demand generation plan that maps to our marketing goals. And as an extension to our marketing team for over a year now, we know that if Left Brain is managing the program, it will be executed on time, within budget and with trackable results." Gary Damiano CMO and VP of Marketing Host Analytics |
