Left Brain Marketing Inc - Marketing Through Automation
 

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Brainy Stuff

Left Brain vs. Right Brain

Left vs. right not only applies to politics (we have a great book if you're interested in that subject!) but also to the structure and functions of the brain. The theory is that different sides of the brain are each responsible for unique ways of thinking and that each of us has a preference. Here's an example of left-brain vs. right-brain thinking:

Left Brain Right Brain
Logical Random
Sequential Intuitive
Rational Holistic
Analytical Synthesizing
Objective Subjective
Looks at parts Looks at wholes

Not sure which one you are? Take the test.

Another right brain / left brain test.

And one more.


Blog

Check out the Left Brain Marketing Blog.

SilverPop Thought Leadership Blog, featuring Left Brain Marketing's own Malcolm Friedberg.

White Papers

Marketing Automation - Lessons From the TrenchesMarketing Automation: Lessons From the Trenches

In this first-ever DemandGen Survey, 53 marketing executives share their experience and provide you with recommendations for purchasing Marketing Automation. Download.

5 Common Myths About Marketing Automation
Dispelling common misconceptions about Marketing Automation.

Why Marketing Automation?
A quick checklist of reasons you need marketing automation.

A Tale of Two Emails
Winning / losing elements of two lead nurturing emails.

Marketing Automation Self Assessment Test
Find out why you're ready for marketing automation.

The Case for Marketing Automation
In 30 Seconds

Quick read ...high-level reasons why your organization is ready for marketing automation.


Archived Webinars

A Tactical Approach to Targeted Lead Nurturing
Webinar recorded April 2010.
Click here to listen.


Complexities of Lead Generation in the Enterprise
Webinar recorded March 2010.
Click here to listen.


Building a Winning Marketing Budget for 2010
Webinar recorded January 2010.
Click here to listen.


Selecting a Marketing Automation Vendor
Webinar recorded October 2009.
Click here to listen.


Nexus Between SEM and Marketing Automation
Webinar recorded October 2009.
Click here to listen.


Lead Nurturing, Lead Scoring, and
Marketing Automation

Webinar recorded September 2009.
Click here to listen.


Marketing Automation: Lessons from the Trenches - A Panel Discussion
Webinar recorded September 2009.
Click here to listen.
Click here to download the slides.


Match Maker for Marketing Automation:
Finding the Right Vendor

Webinar recorded September 2009.
Click here to listen.


Nurture Marketing:
Four Key Strategies to Success

Webinar recorded April 2009.
Click here to listen.


Use it or Lose it: Managing Incoming Leads
Webinar recorded March 2009.
Click here to listen.

Marketing Automation 101
Webinar recorded January 2009.
Click here to listen.

Automate or Die: A Roundtable Discussion
Webinar recorded January 2009.
Click here to listen.


Getting Started with Lead Nurturing
Webinar recorded December 2008.
Click here to listen.
 
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