News Left Brain Marketing, a Leader in Marketing Automation Strategies, Adds New Team Members, Further Deepening the Firms Expertise in Enterprise Marketing Programs and Social Media Left Brain Marketing adds industry veterans to key positions: Mac McConnell will lead the Enterprise Programs division, Carol Spillman has been added to the client services team, Jenny Love will focus on Social Media strategies PLEASANTON, CA, February 10, 2010 /24-7PressRelease/ -- Left Brain Marketing, a Silicon Valley-based consulting firm that specializes in helping companies improve marketing performance through automation, announced the addition of several new members to their team. Mac McConnell, a tech industry veteran, recently left Sun Microsystems to join Left Brain. Mac will head up the firm's Enterprise Programs Division, focusing on demand generation and lead management programs. Mac ran the marketing for Sun's Small and Midsize business division and was responsible for the development of over 16,000 leads and $400 million in sales pipeline. Prior to that Mac was Director of Business Development and Marketing at Leland, a leading outdoor outfitter. As an Associate in the Executive Financial Services group at JPMorgan Chase, he was responsible for new client acquisition. "We're thrilled to have Mac join the team. He's got deep enterprise experience and understands the value that an effective demand generation program can bring to these companies," said Malcolm Friedberg, one of Left Brain's Principals. Left Brain also added a skilled account manager to their support team. Carol Spillman has a tech and financial services background, having worked in marketing at Wells Fargo Bank. She'll be responsible for supporting a variety of Left Brain's existing clients and ensuring their success with marketing automation programs. "Carol is a consummate professional. She's been in executive marketing roles and gets how clients need to be supported. We're very excited that she's on board," said Cari Baldwin, a Left Brain Principal. Left Brain also formed a partnership with Jenny Love, a specialist in Social Media programs. Jenny will work with Left Brain's clients, helping to build and support their social media programs. Jenny's past experience is as a communications expert, and she's had management positions at a number of Fortune 100 companies. "Jenny and I had the opportunity to work on a project together at TELUS, and I've seen firsthand what's she's capable of contributing. She's going to bring another critical skill set to our clients," said Friedberg. About Left Brain Marketing Left Brain Marketing helps companies improve their marketing through the use of various automation technologies. They are vendor agnostic and work with most of the major marketing automation companies. Their past and current clients include Motorola, TELUS, World Wide Technology, Host Analytics, and E2Open. Website: http://www.leftbrainmarketinginc.com/ 
Left Brain Marketing Announces the Launch of the
90-Day, Try-Before-You-Buy Marketing Automation ProgramFinally, progressive B2B marketers can implement a full-scale lead nurturing trial without the frustration and hassles of long-term technology commitments. FOR IMMEDIATE RELEASE December 10, 2009 Pleasanton, CA, December 10, 2009: Left Brain Marketing today announced the launch of the first ever 90-Day Try-Before-You-Buy marketing automation program. This innovative program is the first designed to help B2B marketers test the effectiveness of lead nurturing without heavy time, planning and budget commitments. Lead nurturing and marketing automation are hot topics in B2B marketing today. Any B2B marketer considering lead nurturing, or evaluating a marketing automation application, will immediately benefit from this program. "This one-of-a-kind program will give B2B marketers a quick way to prove ROI and build a proof of concept without the hassle, frustration and cost of a full-blown vendor selection exercise", says Malcolm Friedberg, Principal, Left Brain Marketing. The 90-Day, Try-Before-You-Buy program is fast and easy to implement and can be delivering results in a matter of days. The Left Brain Marketing team delivers this turnkey service using their client's existing marketing content, lead data, sales process and lead scoring models. This content is woven into lead nurturing campaigns that are executed using a leading SaaS marketing automation platform. Each track can be tuned throughout the 90-days to begin the process of optimizing results. What's more, no additional IT or sales team collaboration is required to start seeing results right away. Marketers who implement the Try-Before-You-Buy program will see measurable improvements in lead quality, forecasted sales opportunities and sales conversions. For more information visit www.trymarketingautomation.com or contact Collin Dayley at 360-930-1121, collin@leftbrainmarketinginc.com Headquartered in Pleasanton, CA, Left Brain Marketing is a leading B2B demand generation, lead nurturing and marketing automation consultancy. Marketing Automation Experts Join Forces to Start Left Brain Marketing, Inc. FOR IMMEDIATE RELEASE July 15, 2009 Silicon Valley - Two regional consulting firms have rolled up into Left Brain Marketing, instantly creating one of the leading B2B marketing automation consulting agencies on the West Coast. Malcolm Friedberg and Cari Baldwin bring over 40 years in B2B marketing experience and have extensive experience on multiple marketing automation platforms. Left Brain will focus on helping companies leverage marketing automation through demand generation, lead nurturing and lead management programs. Friedberg was a former CMO before founding Lead Targets. Baldwin founded Maratona Marketing and is an expert in creating demand generation programs. Together, they bring relationships with the leading marketing automation vendors in the marketplace including Eloqua, Marketbright, Manticore, B2B Engage (formerly VTrenz), and Genius. "Being vendor agnostic is a huge differentiator for Left Brain, and companies that are just getting started with marketing automation are hungry for unbiased advice on which system will best meet their needs," explains Friedberg. Rand Schulman, CMO at InsideView and former marketing executive at Unica, WebTrends and WebSideStory praised the firm's recent work, "Left Brain guided us through one of the most comprehensive software selection processes I've ever been involved with. We started the project heading in one direction and ended up taking a completely different, and entirely correct, path." Left Brain launched with an existing client-base that includes Host Analytics, Callidus Software, Small World Labs, PGP and others. The firm recently managed a Change Management program for TELUS, a $10 Billion Canadian Telco, as TELUS began its implementation of the Marketbright system. "Malcolm and I are very excited about having the resources to support start-ups and enterprise clients," said Baldwin. "The Left Brain team has expert-level knowledge in both strategy and implementation, and our clients appreciate the fact that we take time to understand their business requirements and build custom programs and reports to achieve their marketing objectives." The Left Brain team is comprised of former marketing and marketing ops professionals with experience at Oracle, NetApp, Hyperion Solutions, Arbor Software and numerous other Valley-based firms. About Left Brain Marketing Left Brain Marketing is a Silicon Valley-based corporation that provides consulting on marketing automation. The firm provides strategic consulting, program design and production services for marketing automation including lead nurturing, lead management, demand generation and business processes. It offers both project-based consulting, production and implementation and agencies services for companies with small marketing departments. Left Brain runs the Marketing Automation Channel on BrightTALK.com. |
